-
Gujarat, India
- info@icontechnology.in
- 24/7 Customer Support
Gujarat, India
Quick Summary
Businesses need to have a competitive edge to succeed. Technology is evolving rapidly. New tools, systems, and apps are designed to drive growth. Adapting the trends will allow you to offer an enhanced user experience while maximizing profitability. This blog contains 12 crucial eCommerce trends to follow to succeed in 2025.
Introduction
eCommerce has evolved from simple online storefronts to a technology-driven ecosystem. AI, social commerce, mobile commerce, and personalized experiences power eCommerce today.
Consumer behaviors are constantly shifting, rapid technological advancements are taking place, and there is increasing competition.
Businesses must stay ahead of trends like omnichannel experiences, AI-driven personalization, and sustainability to ensure customer engagement, operational efficiency, and long-term growth.
Let’s explore the key eCommerce trends to watch in 2025.
AI-powered personalization in eCommerce enhances customer experiences by analyzing data to deliver personalized product recommendations, dynamic pricing, and personalized marketing.
Businesses can thus predict customer needs, improve engagement, and increase conversions.
According to a 2025 Wisernotify report, by 2030, AI in eCommerce personalization can increase revenue by 30% for retailers.
In a case study of Sephora, a popular beauty retailer, published by 247 COMMERCE, the company wanted to enhance customer experience through personalized recommendations and virtual try-on features.
The company implemented Virtual Artist, one of the emerging eCommerce industry trends, which uses augmented reality to let customers try makeup products virtually.
Sephora also uses AI to analyze customer data and preferences and offer personalized product suggestions. Besides, the company uses a chatbot to provide customers with product recommendations and beauty advice.
As a result, the Virtual Artist tool boosted customer engagement and experience. The personalized recommendations and AR try-ons also increased conversion rates and average order value.
A study published in Web FX states that 58% of marketers implement automation to manage their routine tasks.
The benefits of automation are many. It increases operational efficiency, reduces manual errors, improves customer experience, improves inventory management, and more.
Owing to the benefits, more businesses are adopting automation to run their business. According to a 2024 EXPLODING TOPICS study, the global marketing automation market is expected to hit $1.71 billion by 2030.
In a bizagi case study, Adidas, an international sportswear company could not manage their global operations team because of the high volume of work.
They had to operate new factories onboarding and purchase order management on an ad-hoc basis using emails, spreadsheets, and SharePoint.
Adidas implemented an automated solution to simplify chain operations, linking 500 sales organizations with more than 400 factories. They also developed workflows to systematize case handling across the organization.
As a result, they reduced the factory onboarding process from 4 months to 40 days. They could also reduce the PO team by 66% to 16 people and now process more than 70,000 cases yearly.
A centralized view of all support tickets has now replaced the email system.
Headless commerce is one of the eCommerce trends fast adopted by businesses to deliver highly customized and hassle-free shopping experiences across multiple channels.
It separates an eCommerce app’s storefront and UX from your data and business logic. When a platform’s front and back ends operate independently, changes in one end do not affect the other.
According to a 2024 WP Engine study, 73% of all businesses are using headless website architecture.
In a Convertcart survey, Burrow, a furniture company, needed a template-free site to find more creative ways to offer customized experiences for its customers. They also wanted to free up their team from monotonous maintenance work. The teams should have autonomy over the experience that the site offers.
The company switched to headless commerce and saw a 30% boost in its conversion rate within 2 months. Their site’s speed and performance were increased by 50%.
A Statista report published in WebPays states that 85% of shoppers expect businesses to offer multiple payment methods during checkout.
The payment methods include digital wallets, debit cards, and even cryptocurrencies.
Offering multiple payment methods is one of the trends in eCommerce that will enhance the shopping experience and keep customers coming back.
Consumers are increasingly prioritizing ethical and sustainable online shopping trends. Sustainable products minimize the environmental impact of the business by adopting practices that reduce waste, emission of carbon, and resource consumption.
Brands that adopt eco-friendly practices are gaining a competitive edge.
According to the 2025 SKYQUEST report, the Global Sustainable eCommerce market size is expected to reach USD 47.03 billion by 2032.
A GoodFirms blog on sustainable eCommerce practices reveals how IKEA, a furniture retail company follows sustainable eCommerce practices. The company has produced several products that save natural resources. Their Solhetta LED bulbs were innovated to save electricity.
By 2030, the company plans to source and use only recycled and renewable materials while manufacturing products. Back in 2022, the company reduced its climate footprint by 12% and recycled 15% of the total wood it used.
The future of internet commerce is expected to be heavily influenced by IoT.
IoT devices like smart refrigerators, wearables, and connected home devices will enable automated shopping experiences, inventory tracking, and personalized promotions. This will make eCommerce more easier and efficient.
A Builtin Blog that studies top IoT devices reveals how Samsung’s Bespoke refrigerators connect to a smartphone app. It enables users to see the inside of their fridge and preheat the oven with a few taps.
The fridges identify individual food items and alert users when the foods’ expiry date are near. The fridges even recommend recipes.
A 2025 Wisernotify study reveals that IoT devices are expected to reach 75.4 billion by 2025.
With more consumers shopping via smartphones and tablets, businesses must prioritize eCommerce trends including mobile-friendly websites, fast checkout experiences, and app-based shopping.
According to a 2025 wisernotify study, in 2025, 70% of the purchases were made via a mobile app instead of a mobile website.
It also pointed out that 49% of mobile shoppers use smartphones while comparing the prices of products and services.
Dezeen Story Publish reveals how Nike uses mobile apps to allow customers to scan their feet and find the perfect shoe fit. The company uses Nike Fit app to access the customer’s smartphone camera and create an ultra-precise scan.
The app gathers data, builds a map of the feet, and suggests the ideal shoe.
The future of eCommerce is going to be shaped by social media. Social media platforms are being increasingly used to discover products and shop online. Businesses must adapt to this trend to stay competitive.
According to 2025 Hostinger eCommerce statistics, 82% of shoppers use social media to discover and research products. Among them, YouTube is the most used social media platform.
From a unified inventory system to personalized marketing campaigns, Omnichannel platforms allow businesses to engage with customers better. It redefines the way consumers interact with brands.
Starbucks (coffee company) offers one of the best omnichannel retail experiences.
Whenever a Starbucks user pays using a Starbucks card, a physical card, or a mobile, the user gathers reward points.
The linked app lets the shopper find stores nearby, send gifts, view new menus, and order drinks ahead of time. The company also recently integrated Spotify to let customers view the songs played in that store and add them to playlists.
CRM systems are among the top trends online store owners are implementing.
eCommerce businesses use AI-driven CRM tools to enhance customer engagement, streamline support, and boost retention. Modern CRM systems provide detailed customer insights, automate marketing campaigns, and improve personalization across multiple touchpoints.
In a CRMside case study, Zara, a lifestyle brand used CRM to offer transparency, incentives, personalization, support, swift check-out, and leverage social media.
If you visit Zara’s website, it has a simple UI and is highly personalized. The brand also has a remarkable social media presence and uses platforms including Facebook, Twitter, Instagram, and YouTube.
Among eCommerce website trends, brands prioritize loyalty programs to increase customer retention. Personalized rewards, exclusive discounts, VIP memberships, and points-based systems are being integrated with AI-driven insights to enhance customer engagement.
According to The Bond Loyalty Report , 84% of customers say loyalty programs make them more likely to continue shopping with brands.
With rising cyber threats, securing customer data is more critical than ever. Businesses invest in end-to-end encryption, two-factor authentication, blockchain security, and AI-driven threat detection to protect transactions, prevent fraud, and remain GDPR and CCPA-compliant.
In a digitaldefynd case study, HomeEssentials Online, a home furnishings and decor items store faced an XSS attack leading to a security breach. The cybercriminals injected malicious scripts into web pages and stole session tokens and sensitive information.
After taking immediate response actions, they implemented robust security measures. They conducted an in-depth review, fixed all third-party scripts, and implemented security measures to detect and mitigate XSS. The company further invested in security awareness and prevention programs to train employees.
AI-powered personalization, automation, headless commerce, sustainable eCommerce, mobile commerce, and omnichannel eCommerce are some of the top eCommerce trends for 2025.
Adapting these trends early will give your business a competitive edge. You can build brand authority, attract customers, maximize profit, offer enhanced customer experience, simplify operations, and establish yourself as an industry leader.
Want to elevate your eCommerce game? We offer expert eCommerce development services catering to businesses of all sizes. From cutting-edge designs to flawless integration, we will help you stay ahead of eCommerce trends and maximize growth.
