One Page VS Multi Page Website : Which Is Better for Your Business?

Introduction

Choosing between a one page and multi page website is an important decision for your business. Each option has its own benefits depending on your goals. In this blog, we will explain the difference between the two and help you decide which one is right for you.

If you’re wondering what is a one page website, it’s a site where all the content is placed on a single scrollable page. On the other hand, a multi page website has different pages for different topics.

Let’s compare one page vs multi page website options to see which one fits your business needs best.

What Is a One Page Website?

One-page websites are websites where all the content is shown on a single page. Instead of clicking through different pages, visitors can scroll down or click on menu links that take them to different sections on the same page. This makes it easy and quick to view everything in one place.

Key Features of One-Page Website

1. Single Page Layout: All the content is on one scrollable page—no need to click to other pages.
2. Simple Navigation: Users can jump to different sections by clicking menu links that scroll to that part of the page.
3. Clear Call-to-Action (CTA): A strong button or link (like “Buy Now” or “Contact Us”) is placed in a visible spot to guide users.
4. Mobile Friendly: Designers create one-page websites to work well on smartphones and tablets.
5. Fast Loading: Since there’s only one page, the website usually loads faster.
6. Organized Content: Information is short, clear, and divided into easy-to-read sections.
7. Engaging Visuals: Images, videos, and graphics are used to make the site more interesting.
8. Footer Section: Contact info, social media links, and legal notes are often found at the bottom of the page.
9. Modern Design: Clean and simple style that looks professional.

Who can use Single-Page Websites?

• Freelancers and creatives: To showcase portfolios, CVs, designs, photographs, or writings.
• Small businesses and start-ups: One-product business launch announcements or services with a narrow focus.
• Events and conferences: Information about the schedule, speakers, location, and registration on one scrollable page.
• Personal brands and influencers: To promote content, social media links, and contact information.
• Campaigns and nonprofits: For focused messaging for fundraising, petitions, or awareness campaigns.
• Restaurants or cafes: To promote menus, location, contact, and ambiance on a single page.
• Marketing and lead generation: One-page website used as a landing page for marketing campaigns. They can include special discounts, a CTA, or lead capture forms.
• Personal website: It serves as a brochure to share personal information such as interests, hobbies, and contact information.

Example of One-page Website Design

There are loads of one page website examples are there, among which ARQITEL‘s site, a company that provides real estate investment services, stands out.

Arqitel’s landing page has a clean and minimalist design, facilitating easy navigation. To enhance the user experience, the designers implemented a clear visual hierarchy, engaging images, and clear CTA buttons.

The site is responsive and provides concise yet informative content about the company’s services and projects. Besides, the use of animation in the backdrop engages visitors and correlates clearly with the text at each stage.

What Is a Multiple Page Website?

A multi page website is a website with many different pages, each focusing on a specific topic or section. For example, there might be separate pages for Home, About Us, Services, Contact, and more. This type of website is great for businesses that have a lot of information to share. Visitors can click on the menu to go to the page they need. In the discussion of one page vs multi page website, a multi page website is better for larger websites with more content, while one-page websites are simpler and easier to navigate for small businesses or single services.

Key Features of Multi-Page Website

1. Multiple pages: There are multiple pages, each with its own unique URL and content. A multi page website includes a homepage, service page, blog page, tutorials, testimonials, customer reviews, CTAs, links to different content, and more.
2. Easy navigation: The menus, links, or other submenus enable users to navigate between pages easily.
3. Detailed content: It accommodates more content and more complex information.
4. SEO benefits: You can use different keywords to optimize each page, potentially increasing visibility and traffic.
5. Structure and organization: A multi page site enables a hierarchical structure, enabling users to easily find specific information.

Who Can Use Multi-Page Websites?

• Bloggers: use multi-page websites to spread their articles or posts across different pages.
• eCommerce: sites include a homepage, product categories, product pages, FAQs, contact page, shopping cart, and checkout pages.
• Corporate websites: present company details, services, case studies, privacy policies, testimonials, blogs, and contact information on separate pages.
• Large businesses: manage large amounts of content and information more easily with a multi-page website.
• Weblogs and marketing agencies: showcase different types of content and areas of expertise across multiple pages.
• Growing businesses: use multi-page websites to scale. They can quickly add new products, services, or content sections as the business expands.

Example of Multi-page Website Design

Here’s an example of Airbnb’s (a vacation rental company with hosts and properties globally) multi-page site.

If you visit their homepage, you will be immediately greeted with the place and date search form you are seeking. This form guides you to the next step in your customer journey.

The navigation bar features attractive icons, dividing listings into different accessible categories. Their site also has a smart search form, which auto-fills the visitor’s last search for ease of use. The homepage further showcases attractive, high-quality graphics of rentals. And the video placed right above the navigation bar engages users and converts.

The website is user-centric, has a stunning visual design to connect with and attract customers, and is designed to increase brand awareness.

Pros and Cons : One Page VS Multi Page Website

Which One Is Better for Your Business?

When to use one one-page design?

• Use a one-page design when you want to keep things simple and easy to navigate. It’s perfect for small businesses, portfolios, landing pages, or event websites. If you only have a few services or messages to share, a one-page website helps users see everything in one place without clicking around. In the comparison of one page vs multi page websites, the one-page option works best for fast, focused experiences.

When to use multi-page design?

• Choose a multi-page design when you have lots of content to organize. A multi page site is great for eCommerce stores, blogs, corporate websites, or any business that needs separate pages for different topics or services. It helps with SEO, content management, and user experience. When comparing one page vs multi page websites, the multi-page option is better for growing businesses or websites with complex needs.

Conclusion

Deciding between one page vs multi page website shouldn’t be hard if you have clear business goals and know what your customers are seeking. Besides, you should understand the key features of both types of website design, who should use them and when, and the pros and cons.

A one-page design is great, but only suitable for businesses selling a single product or service. Though available for offering information, converting leads, and low maintenance, it can’t scale. It is only for short-term use.

Businesses selling multiple products or services and aiming to scale should settle for a multi page site. It is also suitable for sharing lots of content, search engine rankings, and creating personalized journeys for different customer personas.