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Quick Summary
This blog contains everything you need to know about WooCommerce from its benefits to key features, comparison with other e-commerce platforms, and common scenarios where WooCommerce excels. Reading this blog will help entrepreneurs and small to large business owners understand why you should choose WooCommerce for your online store.
Owing to the ease, availability of a variety of products, return and refund options, and discounts, more people are shopping online.
According to a 2025 Hostinger study, around 2.77 billion people are expected to purchase online by 2025.
If you are an entrepreneur or a business owner, owning a WooCommerce online store would highly benefit you. This open-source e-commerce platform is popular among entrepreneurs and small to large-sized businesses.
Not only is the store easy to set up, but it also has impressive product management features, SEO tools, flexibility, and multiple payment gateways. You can take your business to the next level with this e-commerce platform.
Continue reading this blog to learn about WooCommerce and why it is an ideal choice for online stores.
WooCommerce is an open-source WordPress plugin that transforms a WordPress site into a fully functional e-commerce store. With a WooCommerce online store, you can sell physical and digital products, manage inventory, process payments, and handle shipping.
Its open-source nature allows you to customize and extend its functionality with themes, extensions, and custom code. If you are not a technical person, you can still collaborate with a WooCommerce development company to meet your business goals.
A 2025 Store Leads report states that WooCommerce is currently powering 4,664,711 live stores.
According to a BuiltWith 2024 report published on brainspate, WooCommerce holds a 13.1% market share.
But why use WooCommerce when there are thousands of other e-commerce platforms?
WooCommerce stands out among other e-commerce platforms as it integrates with WordPress, a leading CMS. An online shop WooCommerce can leverage the vast library of WordPress themes and plugins. Besides, WooCommerce is also beginner-friendly.
Building a WooCommerce store is more cost-effective compared to other platforms like Magento and Big-commerce. It is free to use and doesn’t ask for transaction fees. It has flexible hosting costs, free and affordable extensions, and the potential to upgrade the host and add features without major cost increases.
One of the greatest benefits of WooCommerce is that it is flexible and highly responsive. Its advanced features, plugins, and free themes can help you build a business platform that grows its product visibility.
WooCommerce features secure payment methods and thus customers get a secure shopping experience.
It integrates easily with third-party services like point-of-sale systems, shipping carriers, and CRMs.
WooCommerce offers mobile-friendly themes, adjustable layouts and styles for mobile, and supports mobile-optimized payment gateways.
A WooCommerce online store supports major credit cards, checks, bank transfers, COD, Google Pay, and more.
Its built-in analytics tools can give detailed sales and customer statistics insights. Using WooCommerce allows you to optimize product pages with keywords, and descriptions, and use SEO plugins to improve store visibility.
The benefits of WooCommerce include a large library of extensions to improve your store’s capabilities.
WooCommerce advantages include advanced settings that allow you to customize pages such as cart and checkout. You will be able to offer customers a hassle-free shopping experience.
The core WooCommerce plugin is free. Its open-source feature allows full customization and flexibility.
Integrates with WordPress and is compatible with most WordPress themes and plugins.
It supports unlimited physical, digital, and subscription-based products. Besides, it features inventory management with stock tracking and alerts.
An online shop WooCommerce will support multiple payment gateways like PayPal, Stripe, and WooCommerce payments. It also promotes one-page checkout and customizable cart/checkout pages.
A WooCommerce store supports custom shipping options including flat rate, free shipping, and local pickup.
It can integrate with SEO-friendly plugins like Yoast SEO. It has built-in discount and coupon management and integrates with email marketing tools like Mailchimp.
Small to enterprise-level businesses can leverage from its thousands of plugins and extensions.
Sales reports, customer insights, and store performance tracking. A WooCommerce online store can also integrate Google Analytics for advanced insights.
Regular updates to maintain security. It also supports SSL certificates and GDPR compliance tools.
WooCommerce features include multilingual and multi-currency support. It is compatible with plugins like WPML for multi-language stores and also supports multiple currencies with extensions.
| Features | WooCommerce | Shopify | Magento | BigCommerce |
| Type | Plugin for WordPress | Hosted SaaS | Open-source and cloud-based | Hosted SaaS |
| Ease of Use | Beginner-friendly but requires WordPress knowledge | Easy to use with an intuitive interface and straightforward setup process | Difficult to use. It needs development skills. | Easy to use. You can set up an online store with minimal technical knowledge. |
| Customization | One of the WooCommerce advantages is that it is highly customizable. (Full control with plugins) | Limited customization via apps | Highly customizable (Code-level changes) | Moderate customization with the Page Builder tool, or build a custom store using HTML, CSS, and Code libraries. |
| Pricing | Free. Only pay for hosting and extensions. | Start for free and enjoy $20/month for 3 months. The Basic Plan costs ₹1,499/month while the Plus Plan costs ₹1,75,000/month. | Free. Only pay for hosting and development costs. | The standard plan starts at $29/month. The Enterprise plan has custom pricing and terms. |
| Suitable for | Small to medium businesses with WordPress | Small to large businesses wanting an easy setup | Large enterprises and advanced stores | Mid-to-large businesses needing scalability |
A SAUCAL blog reveals how PHLEARN, a platform offering professional Photoshop, lightroom, and general photography courses and tutorials uses WooCommerce with a subscription-based revenue model. It allows users access to their content.
Collaborating with their WooCommerce company, PHLEARN increased their subscribers from 0 to over 10,000 subscribers within the initial 3 months.
The company also uses the AccessiBe plugin to meet the Americans with Disabilities Act saving them cost and time.
In a Mini Diosa case study published on Webkul, the founder of Mini Diosa, a fashion WooCommerce store faced issues while running both her online and physical store simultaneously. She sells different clothes for babies and women.
Initially, she had set up a WooCommerce online store and was using the WooCommerce Wholesale Prices plugin.
However, as the business expanded, it became difficult to handle the pricing structures for her B2C and B2B clients. An efficient point-of-sale system was required to display the price for each shopper based on their role as B2B or B2C store consumers.
The company integrated the WooCommerce POS plugin. As a result, B2C customers now see the retail price from the previous set-up whenever they buy through the POS system.
On the other hand, when B2B customers use the POS system, it displays the wholesale price for each product.
Woostify, a WooCommerce expert developer shares how Orange Amps is taking its business to new heights with online shop WooCommerce.
Using WooCommerce, the global guitar valve amplifier design, and sound technology retailer built a store with an attractive design. Besides, they use the Currency Converter plugin to make their gears easily accessible to musicians from anywhere.
WooCommerce stands out as a powerful and flexible eCommerce solution, offering cost-effective customization, WordPress integration, and a vast ecosystem of plugins and extensions. Whether you’re a small business owner or an enterprise looking to scale, WooCommerce provides the tools needed to create a tailored online store with advanced payment options, SEO features, and analytics capabilities.
While WooCommerce is user-friendly, maximizing its potential requires strategic setup and customization. Partnering with an experienced WooCommerce development company can help businesses optimize performance, security, and customer experience. If you’re looking for a scalable, feature-rich eCommerce platform that adapts to your needs, WooCommerce is a strong choice worth considering.
