Odoo vs Hubspot : What to Choose?

Torn between Odoo vs HubSpot for managing your business and wondering which one truly fits your growth goals?

Choosing the right platform to run your customer relationships, sales, marketing, and operations is a strategic decision. The right CRM or ERP system can help in team collaboration, business efficiency, growth, and customer management.

In this guide, we’ll break down HubSpot vs Odoo, analyze their features, look at their cost and pricing models, use cases and implementation, pros and cons, and ideal use cases to help you decide the best. By the end you will be able to make an informed decision that aligns with your business type, budget, and future goals.

Understanding Odoo and HubSpot

What is Odoo?

Odoo is an open-source ERP and CRM platform with modular apps to help manage various aspects of a company, including customer relationship management (CRM), sales, accounting, manufacturing, and more.

Odoo’s source code is freely accessible and allows for community-driven development and customization. Its modular structure enables businesses to choose and activate specific applications based on their requirements.

Odoo is best suited for small to medium businesses (SMBs) that need a flexible, integrated system to manage operations like sales, CRM, and accounting. Its scalable nature also makes it a good fit for growing enterprises.

Odoo’s key strength lies in its all-in-one solution combining ERP vs CRM functionalities. Its modular nature enables businesses to start small and scale as they grow. The system is also highly customizable, offers seamless integration, and Odoo CRM features like modern UI, lead nurturing, and Live chat give it a competitive edge.

What is HubSpot?

HubSpot is an AI-powered CRM that brings together marketing, sales, service, operations, and your website in one platform. This enables you to you stay organized and execute tasks faster.

HubSpot CRM features automate follow-ups, keep the pipeline in check, and make reporting effortless. Whether you’re trying to gain more leads, close deals, or increase customer satisfaction, HubSpot helps you do it without any hassle.

HubSpot is primarily for SMBs, interested in inbound marketing strategies, and those involved in sales and customer relationship management. It also offers tools for enterprises, available via paid plans.

HubSpot’s key strength is its user-friendly, marketing-driven CRM with robust no-code automation. It is an all-in-one growth platform with advanced marketing capabilities, an extensive integration ecosystem, and real-time analytics. The CRM is free and comes with scalable upgrades.

Core Difference Between Odoo vs Hubspot

Feature Comparison

Odoo CRM Features

1. Contact Management: Track all customer interactions in one platform.
2. Sales Pipeline: Customizable sales stages and pipeline in Kanban views.
3. Inbound leads: Gain leads from emails, VoIP calls, social media reactions, and more.
4. Live Chat: Live Chat enables you to talk to your visitors and convert them into leads.
5. Email Gateways: Add incoming emails to the right opportunity in the pipeline automatically.
6. Quotations: Create attractive and professional quotations to share with prospects.
7. Activity Management: Schedule meetings, calls, and activities by syncing with mobile phones and Google Calendar.
8. Analytics and Reporting: Advanced reporting and analytics capabilities.

HubSpot CRM Features:

1. CRM Customization: Personalize the team experience by accessing only the necessary data for their role. This eliminates distractions and boosts efficiency.
2. Modify HubSpot’s Default Spaces: HubSpot CRM features enable you to configure deal pipelines, board views, index pages, record pages, and more.
3. Build Extensions: Building extensions on HubSpot’s Smart CRM allows developers to use HubSpot-built components and create UI elements that display custom information.
4. Integrate HubSpot’s Outlook: Keep track of all your sales productivity tools in one place with HubSpot’s Outlook integration.
5. Track and Analyze Sales Activity: Get a real-time view of your entire sales pipeline on a visual dashboard and access detailed reports on sales activity, productivity, and individual performance.

Cost and Pricing Models

Odoo Pricing:

• One App Free
• Standard: Tier 1 countries $31.10/user/month; Tier 2 countries $16.90/user/month; Tier 3 countries $9.10/user/month.
• Custom: Tier 1 countries $46.80/user/month; Tier 2 countries $25.50/user/month; Tier 3 countries $13.60/user/month
• Odoo-sh: $72.25/month (monthly plan); $693.60/year (yearly plan).

HubSpot Pricing:

• Marketing Hub Professional: US$800/month
• Marketing Hub Enterprise: US$3,600/month

Odoo CRM is an affordable solution for small businesses that want tight control, deep integration, and ERP-level customization. HubSpot CRM, on the other hand, is ideal for small businesses that want to scale quickly, using premium features, and launch campaigns, while avoiding complexity.

Odoo vs HubSpot: Pros and Cons

Odoo Pros and Cons

HubSpot Pros and Cons

Ideal Use Cases

When to Choose Odoo:

1. You need an all-in-one ERP system.
2. You are managing operations beyond just sales and marketing.
3. You want flexibility and customization.
4. Your business is growing or already medium-to-large.
5. You are looking for a cost-effective ERP.

When to Choose HubSpot:

1. Your primary goal is CRM, sales, and marketing automation.
2. You are focused on improving customer acquisition and nurturing.
3. You need a tool that is easy to set up and use.
4. You are heavily into content marketing or inbound marketing.
5. You prefer cloud-based, plug-and-play SaaS tools with minimal IT dependency.
6. Brief examples of businesses using Odoo and HubSpot

Examples of Businesses using Odoo and HubSpot

1. How Odoo helped Sodexo recover around 10% of revenues

Sodexo, a food company popular for its meal vouchers and in-house lunch services lacked a centralised system to manage their vending machines. Sodexo was facing challenges managing over 14 different software and databases.

After they implemented Odoo, in just less than a year, they started fully functioning with standard Odoo accounting, stock, invoicing, and purchase modules. They also started managing custom vending machines and contacts management solutions. The company recovered around 10% of revenues, that it lost while using the old systems.

2. Youth On Course Boosted Support with HubSpot

How Youth On Course improved response times by 16% and customer satisfaction scores by 7% with HubSpot.

Youth on Course, a nonprofit that offers golf services to youth across the U.S., Canada, and Australia was facing difficulty in managing customer support.

They only had a shared Gmail inbox to handle member support. Without ticketing system, they couldn’t assign ownership. There was no visibility into customer history, and they couldn’t handle requests, breaking customers’ trust. Things got even worse during the renewal season.

The company adopted HubSpot’s Service Hub which enabled them to modernize its support operations. Tickets were now organized, assigned, and answered efficiently via Help Desk. The response time got faster.

Using the Customer Agent—an AI-powered assistant they could instantly answer common questions, 24/7.

Even with a 75% increase in support tickets, the response times improved by 16% and customer satisfaction scores increased by 7%.

Conclusion

While Odoo is a modular ERP and CRM platform best suited for businesses that need comprehensive, customizable operations management, HubSpot is a specialized CRM built for teams focused on marketing, sales, and customer experience, offering user-friendly tools and powerful automations out of the box.

Choose Odoo for an all-in-one ERP solution with full backend flexibility. It is also great for managing complex or growing operations.

Opt for HubSpot if your priority is easy-to-use, front-office tools to attract, convert, and retain customers.

Get your free Odoo ERP consultation today and discover how it can transform your operations.