Wix vs WordPress: Which Platform Is Better in 2025?

Several website builders help users create and launch websites in 2025. Among them, Wix vs WordPress is a common debate. Business owners often compare them to find the best fit. Both platforms offer easy interfaces and helpful tools for SEO, eCommerce, and marketing.

According to BuiltWith’s 2025 report, 12,351,325 websites use Wix. People across 135 countries choose Wix to build websites. On the other hand, a 2025 Hostinger study shows WordPress powers 43.4% of all websites. It supports around 810 million websites worldwide.

In this WordPress vs Wix comparison blog, we’ll explain what Wix and WordPress are. We’ll highlight how they work and what sets them apart. You’ll learn the pros and cons of each platform. We’ll also compare beginner ease, design options, features, flexibility, pricing, and SEO tools.

This guide will help you decide whether to choose Wix or WordPress for your next website.

Overview of Wix and WordPress

▶ What is Wix?

Wix is a cloud-based website builder that helps you create and manage websites easily. It uses a drag-and-drop interface, so you don’t need to know coding. Wix offers many ready-made templates for different industries like eCommerce, fitness, hospitality, and more. It also provides built-in hosting and design tools, which makes it easy to build your online presence in one place. You can use Wix to create personal blogs, portfolios, online stores, or business websites.

It’s a great choice for beginners and anyone looking for a simple, all-in-one platform.

▶ What is WordPress?

WordPress is a free, open-source content management system (CMS) that lets you build and manage websites. It offers many features like themes, plugins, media tools, and social media integration. WordPress allows full customization, so you can design a website that fits your needs. The platform has a user-friendly interface and offers one-click installs, making it easy for beginners to start. At the same time, developers and large businesses use WordPress because it can handle big websites and complex features.

Thanks to its flexibility and large support community, many people consider WordPress the best website builder in 2025.

Key difference between Wix and WordPress

Wix Pros and Cons

▶ Pros

1. Wix is more user-friendly than WordPress with drag-and-drop tools.You don’t need any coding skills to use it.
2. Wix manages hosting, updates, and security for you.
3. It offers hundreds of ready-made, professional templates.
4. Built-in tools include SEO features, apps, online stores, and booking systems.
5. Wix Studio provides an easy editor with custom CSS and responsive design.
6. You can easily change images, text, and page layouts.
7. SEO Wiz helps you improve your website’s search performance.
8. All plans include strong security with HTTPS, 24/7 monitoring, and threat prevention.
9. 24/7 customer support is available on all plans.

▶ Cons

1. Wix offers less control and flexibility than WordPress.
2. You can’t switch templates without starting the site from scratch.
3. Some advanced features require expensive upgrades.
4. SEO tools and site performance options are more limited.
5. It’s not ideal for websites with lots of content.
6. You can’t move your Wix site to another platform.
7. It has fewer third-party app or plugin options.
8. Sites with many images or videos may load slowly.
9. Unlimited storage is only available in the top-tier plan.
10. You need a paid plan to use analytics and tracking tools.

Conclusion: When comparing Wix vs WordPress, Wix is easy to use and offers great features, but has some limitations.

WordPress Pros and Cons

▶ Pros

1. Between Wix vs WordPress, WordPress offers more flexibility and customization.
2. You can choose from thousands of free and paid themes and plugins.
3. It gives you full control over design, features, and hosting.
4. WordPress offers affordable options, and you can manage costs with custom setups.
5. You can build small, large, or complex websites.
6. WordPress supports powerful SEO plugins like Yoast SEO and Rank Math.
7. You can create mobile-friendly, responsive websites.
8. In the WordPress vs Wix comparison, WordPress offers cheaper hosting options.
9. You can learn and grow through WordPress blogs, events, forums, and online communities.

▶ Cons

1. Compared to Wix, WordPress has a steeper learning curve for beginners.
2. You must manage hosting, updates, and security by yourself.
3. Some advanced plugins or features may cost extra.
4. WordPress does not have official customer support.
5. Too many theme and plugin choices can confuse new users.
6. Some features are complex and hard to understand.
7. Plugins can conflict with each other and need fixing.
8. You must regularly update plugins and software to avoid issues.
9. Its open-source nature makes it a common target for hackers and spammers.
10. Custom-built solutions can be expensive.
11. Some themes have bloated code, which slows down websites.

Conclusion: When comparing Webflow or WordPress, or Wix vs WordPress, WordPress offers more power but requires more responsibility.

Read WordPress vs. Other Platforms: Key Differences

Wix vs WordPress – Which Is More Beginner-Friendly?

When it comes to ease of use, Wix is more beginner-friendly than WordPress. Wix offers a drag-and-drop editor, pre-made templates, and built-in tools. You don’t need coding skills to create a website with Wix. In the Wix vs WordPress debate, WordPress gives more control, but it can be harder to learn. You must set up hosting, install plugins, and manage updates yourself. The WordPress vs Wix comparison clearly shows that Wix is better for beginners, while WordPress suits users with some technical knowledge or those wanting more customization. For a quick start, Wix is a great choice.

Wix vs WordPress – Design and Customization

Both platforms offer good design options, but in different ways. Wix provides a drag-and-drop builder with over 800 pre-designed templates. You can easily customize text, images, and layouts without coding. It’s ideal for users who want a simple and fast way to create a beautiful website. However, Wix has some design limits—once you choose a template, you can’t switch it without starting over.

WordPress offers much more flexibility. You can pick from thousands of themes and customize every part of your site. With plugins and custom code, you can build anything from blogs to complex business websites. The learning curve is higher, but the results can be more powerful and unique.

So, in a WordPress vs Wix comparison, Wix is easier for quick design, while WordPress gives you full control and advanced customization if you have the time and skills.

Wix vs WordPress – Pricing Comparison

▶ Wix Pricing

• Wix offers four main plans. The Light plan costs ₹250/month, Core plan ₹500/month, Business plan ₹900/month, and Business Elite ₹1,800/month.
• Wix Studio has separate pricing. The Basic plan starts at ₹20/month, Standard at ₹399/month, Plus at ₹846/month, and Elite at ₹1,599/month.
• The Basic Wix Studio plan includes media storage, CMS items, site collaborators, basic analytics, and a free domain.
• Higher plans offer features like payment options, dedicated data infrastructure, and priority support.

▶ WordPress Pricing

• WordPress core software is free. However, to unlock more features, you need a paid plan. The Personal plan costs ₹160/month, Premium ₹280/month, Business ₹640/month, and WooCommerce ₹1,152/month. The Enterprise plan starts at $25,000/year.
• In the Wix vs WordPress pricing battle, WordPress provides more affordable options, especially for beginners or small businesses. But Wix includes hosting and tools in one package, which may suit users who want everything built-in.

SEO Capabilities

Wix offers all the basic SEO tools you need to help your site rank. You can easily add meta titles, descriptions, alt tags, 301 redirects, and structured data. Wix also lets you connect with Google Analytics and Google Search Console to track your website’s performance.

However, when comparing Wix vs WordPress, WordPress clearly gives you more control over SEO. With powerful plugins like RankMath, you can optimize your content, manage internal links, fix indexing problems, and create advanced schema.

So, which is better for blogging WordPress or Wix? The answer is WordPress. It provides more SEO features, better customization, and stronger tools to grow your blog. If SEO and long-term growth matter to you, WordPress is the smarter choice for blogging.

Read More WordPress vs. Other Platforms: Key Differences

Conclusion – Wix vs WordPress: Which Platform Is Better in 2025?

The answer to which is better WordPress or Wix depends on your goals and how much control you want. If you are a beginner and want to create a website quickly, Wix is a great choice. It offers built-in tools, simple design options, and all-in-one pricing. You don’t need any coding skills, and everything is easy to manage.

When comparing Wix or WordPress for small business, Wix is often better for those who want a fast and simple setup. It’s ideal for small business owners who want to focus on running their business—not on website tech.

On the other hand, choose WordPress if you need full control, advanced features, and flexibility. WordPress is better for blogs, large websites, and businesses that plan to grow. You can pick your hosting, use powerful plugins, and customize your site completely—but you may need tech skills or help from a developer.

Still unsure between WordPress vs Wix?

If you need flexibility, better SEO, and full control, WordPress is the better choice. We specialize in WordPress website development tailored to your business needs. Consult our experts today and build the right website for your goals!